Manchester City and Korean Tyre Giants, Nexen Tires have announced the renewal of their long-term partnership.
This was announced by the English club on Thursday in a deal that will see the Korean company become one of the club’s longest serving partners.
Nexen Tire has been supporting Manchester City since 2015 and became the first official sleeve partner in 2017, the first announcement of its kind in the Premier League.
As part of the agreement, the Nexen Tire logo will continue to appear on the left sleeve of playing shirts and expand to all available City teams and competitions. This will include both men’s and women’s playing kit, men’s training kits, the Elite Development Squad (EDS) and eSports players.
The agreement will also see a change in NEXEN’s activation strategy where they will focus mostly on their brand identity, ‘ We Got You’.
Ferran Soriano, Chief Executive Officer at City Football Group, said: “NEXEN TIRE has been part of the City family for a long time and this new extension will take us to more than a decade of partnership.
“We have shared and enjoyed historic and very successful moments, celebrating 12 trophies together.
“We want to thank Nexen for their continued commitment, support and inspiration and we are looking forward to working together throughout the next term, for more innovation and celebrations.”
Travis Kang, Global CEO of NEXEN TIRE, said: “We are very excited to continue our long-term partnership with Manchester City, which will surpass a decade of collaboration by the end of the new term.
“Both parties are aligned to support and back each other up while inspiring people through our collaboration.
“This long-term partnership will allow us to innovate and grow internationally as NEXEN TIRE continue to expand our market and product offering.”
